Label partner · 2026
Perception Records
Cover Art
In Motion
Two releases for East Harlem rapper Gordo Flea — static cover art rebuilt as moving image. Camera work, atmosphere and type animation derived entirely from the existing artwork, cut to the track and delivered in the formats the label's social campaign needed.
GORDO FLEAF.L.E.A.
Album cover animation built from the F.L.E.A. artwork — the portrait held under the elevated steel while smoke works through the frame, shot from angles the still could only imply. Scoped as a 30-second loop designed to extend across the full track without reading as a repeat.
Album cover · source artwork
Brief came in open: “Open to any creative ideas here.” The direction that landed was atmosphere over text — clouds and smoke moving through the frame, lyrics surfacing inside them rather than sitting on top.
GORDO FLEAOMW
The first Perception project. A single 60-second loop animating the OMW cover graphic — camera travelling the roadway with the skyline held behind it, lyrics animated above the road with cast shadow so the type sits in the scene rather than on it. Cut into four standalone 15-second clips so the label could run it as filler promo across a full social cycle from one build.
Cover graphic · source artwork
Built to a fixed marketing budget — the four-cut structure came out of finding a shape that fit the number instead of trimming the work.